Snow Much Love is a city-wide winter experience that celebrates the local businesses, makers, and gathering places that give Lethbridge its charm....
Snow Much Love is a city-wide winter experience that celebrates the local businesses, makers, and gathering places that give Lethbridge its charm. This seasonal trail invites users to discover new favourites, revisit beloved spots, and support entrepreneurs during one of the slowest times of the year. Running from November 20, 2025, to January 31, 2026, the experience rewards curiosity and community spirit—check in at five or more participating locations to qualify for the grand prize, with additional surprise draws happening throughout the campaign. Created in partnership with Downtown BRZ, the Lethbridge Chamber of Commerce, and Economic Development Lethbridge, Snow Much Love shines a spotlight on how everyday visits uplift the local economy, sustain winter revenues, and keep Lethbridge’s business community vibrant. The campaign officially launches November 20 at Festival Square during the annual Christmas Tree Lighting event, kicking off a season of festive adventures and reminding everyone to show local businesses a little “snow much love.”
50 Places To Visit
